NBCUniversal Partners with TalkShopLive to Promote Paris Hilton's 'Infinite Icon' Album

NBCUniversal has entered into a partnership with TalkShopLive, a video commerce platform, to promote Paris Hilton's new album, 'Infinite Icon'. The collaboration kicks off with E! and features Hilton engaging with fans through live sessions on TalkShopLive. During these sessions, Hilton offers exclusive signed vinyls and CDs of her album. The initiative includes unique content such as never-before-seen archival footage from Hilton's childhood and guest appearances. The live event is scheduled for 8 PM ET. This marks a strategic move for NBCUniversal to leverage video commerce in promoting entertainment content.